What is a 3D product configurator?

  • Author Branko Kolesarić
  • Publication date Nov 28, 2023

What is a 3D product configurator?

A 3D product configurator is an interactive tool that allows customers to personalize a product according to their specifications. The added bonus of the 3D element is that it allows customers to interact with products online in real time. This tool supercharges eCommerce through immersive visualization.

Benefits of real-time 3D configurators for e-commerce and retail

3D configurators enhance product visualization, providing customers with an immersive and interactive experience. They allow customers to explore products from every angle, zoom in on intricate details, and visualize the product in various environments. This heightened level of engagement captivates customers, enabling them to get a realistic sense of the product and make more informed purchase decisions. By showcasing products in a visually appealing and interactive manner, businesses can create a memorable shopping experience that drives customer satisfaction and loyalty.

Benefits for B2B and manufacturers

For manufacturers, 3D product configurators simplify the ordering process for customers and improve conversion rates. They also provide an opportunity to capture customer data that can then be used for other marketing efforts. Furthermore, 3D configurators can reduce the number of product returns.

How does a 3D product configurator work?

A 3D product configurator consists of two components: a 3D model of a product and a customizable user interface. A 3D model is typically built using 3D images or CAD (computer-aided design) files that contain a blueprint or technical rendering of a product. These 3D assets are used in place of traditional photography to enable photorealistic representations of product customizations.

What components are part of a product configurator?

Key components of a product configurator include product options, rules and constraints, and compatibility considerations. Product options allow shoppers to customize products by selecting or modifying configurable features, attributes, or parameters. Rules and constraints ensure the chosen options are compatible and valid, avoiding conflicting or contradictory combinations. Compatibility considerations ensure the selected options are well-aligned.

What type of products are well-suited for configurators?

Products with multiple features (or “variants”) can be configured either by the end user to match needs or wants (e.g. the color of a car or the choice to include a sunroof in a car). For the manufacturer, proper configuration ensures that the product lives up to regulatory purposes such as the voltage an electronic device runs at (e.g. 220V for Europe or 120V for The United States).

How to make a 3D model?

Creating a 3D model involves using a 3D modeling software or application. The process typically involves creating a blueprint or technical rendering of the product, which is then used to build the 3D model. The model can be built using 3D images or CAD files.

What makes a good 3D model?

A good 3D model has high-quality HD textures with no visible defects, pixelation, or “grains”. It also has beveled or smoothed edges, which results in creating natural-looking objects. Moreover, the materials on high-quality 3D objects are simulated accurately.

3D models in your space - AR

Augmented Reality (AR) allows users to view and interact with 3D models in their own space. This can be done through various platforms and applications, including Google's Scene Viewer, Sketchfab, Google Search, SketchUp's 3D Warehouse...

How do you add a 3D configurator to your website?

Adding a 3D configurator to a website involves integrating a few lines of code or embedding a link to the 3D model on the website. This can be done using various platforms and tools...

Real-time 3D configurators in action

Real-time 3D configurators are being used by various industries, including automotive, electronics, furniture, and fashion, to increase sales and improve customer satisfaction. They provide an immersive and interactive experience for customers, allowing them to view and interact with products in their own space.


3D product configurators are powerful tools that enhance the customer experience by allowing them to interact with products in real time and personalize them according to their specifications. They offer numerous benefits for both e-commerce and retail businesses, as well as B2B and manufacturers. With the ability to create 3D models and integrate them into a website, businesses can provide an immersive and interactive shopping experience that drives customer satisfaction and loyalty.